The Internet has become one of the most powerful media today. Virtual and webcasting technology is only becoming more common. Show and exhibitors continue to find new ways and creative ways to integrate virtual events into their overall plan.
live streaming video basically just involves a camera, audio and internet connection. Equipment will vary – for example, you might want an external microphone for better audio quality. You should also encode software to compress your video into a digital stream.
If you are not sure where to start, there are many companies that can provide webcasting capabilities to you at an affordable cost. Some big names are Ustream and livestream.
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There are many ways to take advantage of this virtual technology. For example, you can stream large events such as press conferences and presentations. You can also offer the right feed for the booth and show your product demonstrations. You can also use a virtual presence as another platform to promote brand awareness.
One of the most important components to be included in each virtual event is interactivity. You can display interactive diagrams or online brochure to include a virtual spectator in the experience. You can create online polls and facilitate comments or questions. Setting up one – on – one meetings almost like you do with live booth attendees.