Display advertising is a method of attracting the audience of a website, social media platform, or another digital medium to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action.
You can also hire a display advertising agency through https://www.k2l.co.uk/service/display-advertising/ to increase your business.
The display campaigns can come in several shapes and sizes, which include the following:
- Banner Ads: One of the oldest and traditional forms of advertising, banner ads usually appear at the top of websites in a “banner” format.
- Interstitial Ads: These ads appear as web pages that are served to users before they are directed to the original page they requested.
- Rich Media: These ads include interactive elements, such as video, audio, and clickable elements.
- Video Ads: The YouTube advertising platform, as well as social networks like Instagram and Facebook, have opened a whole new avenue for marketers. Video ads allow you to reach your audience and connect with them on a personal level and are well worth investing in.
On top of these formats, native advertising is an effective strategy to deliver great creativity and get your message in front of an engaged audience. This approach allows you to produce content that your audience loves on their favorite channels.