Search engine optimization (SEO) is the process of increasing organic traffic and ranking on search engines such as Google, Bing, and others.
This includes producing high-quality content as well as monitoring your site’s technical health, gaining links from other sites to your site, maintaining your site’s local search presence, and other tasks. You can look for the best Orlando SEO company from various online sources.
Image Source: Google
Why Is SEO Important?
SEO is important because it increases your company’s online visibility.
Paid advertising and social media can also help with visibility, but if the SEO is done correctly, it can continue to bring traffic over time. However, there are additional reasons to prioritize SEO. It can:
- Bring conversions
- Get you more leads
- Encourage sales
To find and rank content, Google uses the following stages:
Crawling: Google employs “bots” to search the web for new or updated pages. A page must have links pointing to it in order for Google to find it. In general, the more links a page has, the easier it is for Google to find that page.
Serving: After Google has evaluated URLs, it determines which pages are most relevant to users’ search queries and organizes them in the SERPs accordingly.
Indexing: URLs discovered by the bots and attempts to understand what the page is about. Google will examine the content, images, and other media files. It then saves this data in its Google Index (or its database).