Many business owners overwhelm themselves with complicated strategies and expect themselves to accomplish ten years’ worth of strategic effort over the next year. They aren’t realistic about the time they have available, their capacity, or what their business needs most. If you’re struggling to choose among many options and create a strategy for your business, here are a few ideas for you to consider.
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1. Keep it simple.
You don’t have to build an empire this year. Your business empire can be built over time. Start simple. Don’t get complicated. Focus your attention and effort on a single area. You can add to it your plans or branch out later when you’ve had success with your first simple business strategy.
2. Be realistic.
Consider your real-time constraints, skill level, the energy available, and priorities. What matters is consistent solid progress over time – not setting the world on fire and burning yourself out trying to get everything done NOW.
3. If your business strategy must be complex, lay it out in phases.
Separate tactics out into short-term (six months to a year), mid-term (two years), and long-term (two years and more). Keep your focus on the short-term, except for those longer range activities where you must start prep work in advance.
4. If you have several competing strategic ideas, take these factors into consideration in your decision-making.
Which strategy can increase business revenue the fastest, simplest, easiest, with least disruption? Which strategy would you find most enjoyable? Which strategy engages your strengths? Do you feel a strong attraction for one business strategy over another? If you answer these questions and follow your own feelings, you will inevitably come up with the best working solution for your business.