Gamification refers to the strategic process of incorporating game-like features into digital experiences in order to increase user activity and drive loyalty. It takes data from the customer, employee, fan, and transforms it into actionable behavior to support business goals. However, if you are also looking to use gamification for motivating your people then you can visit http://www.goama.com.
Gamification is based on the following key elements:
- Clear business goals.
- User data.
- Define your target audience.
- Game mechanisms can be used in a non-game context.
- Variable rewards
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Motivation is the interaction of a person with a task in a given situation. The Self-Determination Theory is one of the most popular theories about motivation. It states that people are motivated by their internal desire to grow. They need an external environment to support this desire.
Motivation is an important multifaceted tool that helps us move the needle. It can happen intrinsically when we do something because we love it and because we enjoy the process. It can also happen extrinsically when we do something out of necessity and receive external rewards.
Research has shown that extrinsic and intrinsic motivation can have different effects on behaviors and how people achieve their goals and both of them are important. Recent behavioral research shows that external motivators can only work until baseline rewards are sorted. However, intrinsic motivators drive behavior that results in internal rewards like happiness, enjoyment, and positive feelings. This makes it more efficient over the long term.
Gamification is a well-designed experience that goes straight to the core of the human mind. Gamification combines intrinsic and extrinsic motivations, with a variable system that rewards, nudging, and rewards behavior that supports business goals. Gamification's real value lies in the digitalization and implementation of motivation by organizations today.