Direct mail marketing and online marketing or e-marketing two contrasting strategies adopted by marketers who want to promote a product. Both forms of marketing have their own advantages and disadvantages. direct mail marketing when compared to online marketing is considered less expensive and outreach campaigns in relation to e-marketing.
Direct mail postcard marketing also led to a huge waste of resources and contribute to environmental pollution. The amount of paper used in this campaign is quite large, which means more trees are cut down for the sake of sending mail. Mail marketing campaign depends on a number of factors that must be carefully considered in order to contribute to their success.
The advantage of direct mail campaigns is that they produce a higher number of leads when compared to other marketing techniques. There is always a return on investment and payback sometimes far exceed the investment.
The online campaign includes advertising or e-mail and website-based marketing. Email-based marketing has lost its popularity over the years and has quickly come to be regarded as disadvantages to using the internet.
Most popular email providers filter out junk or spam mail sent to the address email users. Even if it is a genuine advertisement emails that the user has subscribed, it will automatically be screened along with spam.
There is a very small chance that the recipient will actually read the email. The advantage of this method is that it is a very cheap option when compared to mailing strategy and have a wider reach in terms of the target population. The website used to market is a brilliant tool to sell only if they are actually able to collect traffic.